Unfortunatelly that trend was started by sofware companies oferings for businesses. Businesses like that model because they can bill that as expenses for their business and therefore is easily tax deductible and also they charge their clients for that.
Autodesk, Microsoft... I get it.
But this software is not for business usage, it is stated so in their EULA!
They actually don't have licenses for mpeg or mp4 codecs, so those file formats cannot be used commercially (I would argue that even the monetized Youtube content is comercial).
I see how they lure people with the extra features that they give away for the 365 subscribers, but I wonder... who is activelly using those?
Not for me.