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The question is: whats your point? There are many discs with HDR10 only and more and more with Dolby Vision as well. Even with the 100 Euros/Dollars PowerDVD version you cant watch DV stuff. With the right TV Dolby Vision is interesting and people with a tv like that would certainly use it.
But Dolby is still denying the DV license is that correct? A disaster....newest technique totally destroyed and held behind bars.
I believe those well-known TV manufacturers have more business power and are much bigger than a PC software player company.
A TV, which supports Dolby Vision, is much more expensive than a non-HDR TV or a software player license (e.g. powerdvd), and i think a DolbyVision TV is more expensive than a HDR10 TV if they are at similar price level.
HDR10 is still not that popular in home electronics, and DolbyVision is less than HDR10. So as 4K blu-ray.
(Who watch high quality movies by disc today/everyday?)
And, for those HDR TV owners, how many users will choose PC as their first option to play HDR movie content on TV?
However, what I said is just a reasonable assumption.
Perhaps, you can conduct a questionaire on the street to widely investigate the HDR usage without movie fans bias.
I have no idea if Dolby is willing to license it to any specific companies commercially, but the cost/money matters everything.
Last but not the least, there are development efforts and hazards for the participants which want to support the feature.
By the way, I work in IT industry, love those PC stuffs and host them myself.