I'm trying to create Facebook video ads. I've actually created several, but now am beginning to question if I'm creating them correctly.

Most of the vidoes are created with Photos from an iPhone, some also with iPhone video clips. If I mix the two in a video, there is an aspect ratio difference. iPhone photos are normally 4 x 3, and videos are normally 16 x 9. To avoid video black side bars, I would need to crop the photos.

But, in looking over many videos on Facebook, I see that the best video ad presentations cover the entire width of an iPhone display, and also have a height that is higher than the width. So, how do I do that?

If I take 4 x 3 photos, put them in PD15, and create a 4x3 video, I always have black side bars. Is that because a 4x3 photo is not the same aspect ratio as a 4x3 video ? Are the photos actually 3x4, based on those differences ?

To avoid black side bars in a 4x3 video, should I take the iPhone photos in portrait, not landscape mode ? But, I tried that, and still have black side bars.

Apparently I need some advice here. How do I create video for best use in Facebook videos ? The good ones that I've seen on Facebook cover the entire width of an iPhone display, have a height equal to the width or higher than the width. No black sidebars.

They appear to be either 4x4 or 3x4 videos. But I'm not sure.

Thanks,



Clark