I am membet since 2011 and has licence of powerdvd11 full reatil then upgraded to 12 and again has upgraded licence to 14, after that I have been purchased PowerDVD17 full retail again and keeping it countinue.

I don't know why it happening, recently I bought a new PC and tried to install PowerDVD17 on that which was purchased year back 2017, now it is not getting activate, always throwing as message like "the activation count of this key has exceeded its limit" see the attachment image. I totally shocked, don't understand how that happening, I uninstalled powerDVD from old pc before applying activation but wow no way and most important thing is, I never tried to activate powerdvd17 on old pc like counter activation before, just been applied three times with in 5 years before applying it to new pc. Now a question arising, is my activation key stollen from powerdvd database and used it many times somwhere?
How to resolve it?