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I doubt 13 exe files, maybe 13 total files. The basic program install is typically 1 exe file and then several (8+ perhaps) rar files that get unzipped and installed as part of that process. You then have separate exe installs for Adorage and Vitascene filters. Depending what they bundled during your purchase, maybe some fonts, sounds,....so on for additional files, usually not exe though.
The email and supplied download links usually show rather clearly the files.
Jeff
I downloaded the program direct from the website without checking the email which had all the links: Here's a copy and paste:
[Download Instruction - PowerDirector Ultimate]
The
download version of CyberLink PowerDirector Ultimate is comprised of
(13) individual .EXE files.
Please install first the PowerDirector Ultimate program file. Once the
main program is installed, you can install the 12 additional Content
Pack files to get all the effects, templates and menus for the program.