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CyberLink says: Hey, we have a software player ready. Now it is HW manufacturers' turn. They need to produce new drives (LG, ASUS?) and new compatible graphics cards. They should also update BIOSes for existing motherboards. And AMD should definitely unveil its alternative to SGX to make AMD based computers compatible as well.
Well, I'd say I am sorry that you would take it that way.
Let me share my thoughts about it so that you can see why this happens.
As you may know that the DRM requirements (like AACS) or the feature implementation (like HDR) basically are defined by standard specs so that all the players and movie titles can interop as best as possible. This is the beauty of the open ecosystem so that you can play a Blu-ray disc on every player that claim and are certified to support it.
But when we look at the PC-side, the features and DRM requirements need to be fulfilled by both software and hardware
But a software player vendor can't control the hardware part. Unlike Sony or Panasonic CE players, CE player vendors can guarantee all SW/HW components are ready before selling their product.
Then here's the thing that if CyberLink want to make a new player to support Ultra HD Blu-ray, CyberLink can't make it by its own. Likewise, Pioneer PC ODD Hardware can't make a player on its own neither.
Software vendors need to work with Hardware vendors (CPU/MB/GPU/ODD) to provide support for fulfilling the 4K decoding, HDR signal processing, DRM requirements, etc.
In the past, when Blu-ray first come to PC, there's another role proactively making it happen in a more intuitive error-prone way, they are the OEMs (Dell, HP, Acer, Asus computers). OEM vendors are customers of all the software and hardware components and they have the power to drive all the component vendors. In this way, the computers are guaranteed to work before they sell their product.
But nowadays, seems OEMs are hesitating as they are seeing declines for the physical discs. This makes CyberLink (or Pioneer for PC Drive) be in a positions that he need to release their own product earlier than the branded computers, and try to push the industry forward. Otherwise, there's no UHD-BD PC solution.
As a result, this cause the setup problems as we all see today for UHD-BD PC. I believe for user experience-wise, there're still room to improve as so far there're only DIY computers can work with it and so far there're only 3 MBs can support the full UHD-BD features and the worse thing is that these 3 MBs can't claim UHD-BD ready as they are only part of a computer.
I guess sooner or later, these motherboard vendors would update their product website when they see UHD-BD is an important sales point. Not very good, but at least it's a start.