GTX 960 is better for video editing, it has incorporated an extra h265 encoder that GTX970 doesn't have - it might prove useful in near future.
There is no reason to spend the money for a 970 on a video production PC, it has the same HD decoder with 960 and the extra CUDA cores... are not used anymore by Cyberlink.
Gaming on 4K? Then yes, get a 970. Gaming on 1080? 960 is plenty.
Also, the 4GB video memory is just not used on video editing. Maximum used is less than 2GB - and this when editing 4K videos.
This message was edited 1 time. Last update was at Jul 21. 2015 21:36