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But you did not purchase PowerDVD 9, your OEM version was provided free with your DVD drive. You cannot expect CyberLink to provide a free upgrade to the retail version of PowerDVD 12, from a free OEM version.
Also that statement from CyberLink is very old and probably no longer applies
So many things wrong...
You are correct that I did not purchase a full license, HOWEVER I did purchase a blu ray drive that had a deal with cyberlink to provide its customers with a copy of the oem version. A portion of my money that I spent on that blu ray drive went to cyberlink. OEM does not equal free. Just because I did not physically hand the money to cyberlink doesn't mean they didn't get paid.
Also I was not expecting them to provide a free upgrade to the retail version of 12. All I wanted was them to keep letting 9 get the AACS updates, if they don't want to support 9 anymore then yes I do expect them to do something that will allow me to continue to watch movies, without having to buy new software that I don't need. Im sure there is an OEM version of 12 out there, an upgrade to that would work just as well.
You assume the statement is old, its not. The update indicating that all version 9/10/11's would get the update to 12 for free was posted on 2015-09-08, it says that right on their page.
Finally an analogy, if you bought a brand new tv from the store, and it came with a free blu ray player. And then a few years later the player still works perfectly, but it just wont play brand new movies anymore because the manufacture "no longer supports that model". Would you expect the manufacturer to send a small update that would unlock your player and allow it to play the new movies or would you just say "oh well I guess I'll go buy a new blu ray player"? Personally I would want my blu ray player fixed, because if you are content with having to buy a new blu ray player one time, then you are going to need to keep buying new blu ray players every few years, just to watch any new movies you buy, which I think is just wrong.
If people don't have to put up with this from sony, then I equally dont think I should have to buy new software either.