As james said, a slow panning speed is very important.
Another key factor to look at is:
1) What frame rate you are shooting at
2) What shutter speed are you using
Many will recomend the traditional "180 degree" rule (or setting the shutter speed at twice the frame rate) so that if you are shooting at 30fps then you shutter speed should the 1/60sec. This will result in each frame having some motion blur so that in video panning is less jumpy and looks smoother.
FWIW, I shoot and view my fotage at 50fps and use "360 degrees" so my shutter speed is also 1/50sec (or effectivly no shutter at all!). The challenge is then to manage exposure in other ways (changing apparture, gain, use of ND etc).
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