Nvidia 3DTV Play is for 3D TV's/Monitors
You don't need to buy a 3DTV license if you have 3D Vision with a USB emitter.
You do need a 3DTV Play license if you don't have a USB 3D vision emitter.
Using 3D on your TV in games without 3DTV Play is just using fake 3D unless the game has 3D natively in its settings.
I don't understand how you have it setup but for people having problems wth 3DTV Play the fix I posted earlier works. Haswell 4770k watercooled @4.6 ghz. 16GB RAM,
Nvidia 980TI GTX, Marantz AV7702mk2, Apogee Duet, 3x Adam A77X, 4x Mackie MR5's, 4X Mackie CR4
Panasonic PT-AT6000e projector, 120" fixed projector screen, Panasonic ST30 50" TV.