I purchased an external usb bluray read/write drive online from a vender in China. (This is a little suspicious.)
However, I was pleased to see that I also received a dvd containing several hundred megabytes of information on it - some of which being .exe application.
After downloading "CyberLink bd/hd suite" from this selection, I was provoked to update to version (10 I suppose).
PowerDVD (being included in the cyberlink suite) was also installed, from which I was supposed to read/write bluray and dvd etc.
DVD worked fine of course...Bluray did not. I received the "loop" as mentioned above.
I know that my laptop is not 1920 x 1080, and I know that it has an onboard intel graphics card that is probably not the ideal bluray prereq. To say the least, I was worried that it was this that kept me from playing bluray!
But NO, the software is malicious in that it intends for you to purchase its full components (of course -_!
THE SOLUTION
I then looked back to my dvd - I installed "anydvd" -a program that you can download as a free 21 day trial.
This program does something (not sure exactly all that it does). I am pretty sure that it disable certain properties of the disc that prevent you from copying it etc...
Anyhow, when this "anydvd" software is running, PowerDVD DOES WORK. My bluray movie (Gladiator if you must know) began running automatically!!
TO GET AROUND THE FREE TRIAL
I also was gifted from the chinese a program called "fox killer." This program bypasses the registry and encryption techniques on your pc to allow the 21 day free trial to continue without end.
Hope this helps Seth